By Sara Kirkpatrick ’17, Advertising and Marketing major
When I graduate, I aspire to work in digital marketing. However, like many students, I didn’t always know what I wanted to do after college.
At Portland Community College, I excelled in business coursework but struggled with math. I transferred to PSU to study communications, but three terms before graduation I decided to say goodbye to my communication degree and apply for the SBA program (even if it does require an additional 2 1/2 years of coursework!).
I started my business coursework and became focused on digital marketing. I used resources like Google, Meetup and LinkedIn to network with others in the field and start learning skills. Since then, I have designed and launched a personal e-portfolio, attended community workshops and digital conferences, and have completed a digital marketing certificate through PSU. To practice my skills in the art of Instagram’s quirkiness, I created an account for my French bulldog, Diesel.
My enthusiasm and interest for digital marketing is driven by my passion to inspire others. As a newly hired SBA student blogger, I plan to use this platform to spread awareness of the importance and value of social media for students in today’s job market.
In future blog posts, I’ll share insight on how to build a professional online presence, including:
• Why an online resume is more effective than a written one
• How to leverage Pinterest for careers
• How to become an expert in your major using Facebook groups
• Why you should consider making LinkedIn your primary blog
• A student’s guide to keeping it professional on Twitter
By the end of the year, I hope to arm readers with the digital skills needed to land your dream job right after college!
~Sara Kirkpatrick ’17, Fearless Senior
Did you know SBA has a Pinterest page where you can find hundreds of job search tips? Check it out and get started pinning your way to a job!
Sara Kirkpatrick is a senior majoring in Advertising and Marketing with a minor in Communications. She is working as a digital strategist for FIR, the student-run advertising agency. She also blogs for PSU Chronicles.